Why Japanese Tea Prices Are Difficult for Overseas Buyers to Compare
Japanese tea is not easy to compare by price alone. Overseas buyers need to understand why two teas with similar names can have very different value, use cases, and customer fit.
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Tag: Overseas Buyers
Why Japanese Tea Needs a Buyer-Facing Explanation, Not Just a Beautiful Story
Japanese tea has strong cultural value, but overseas buyers need more than a beautiful story. They need to understand who the tea is for, how it tastes, where it fits, and why their customers would choose it.